Word of Mouth Marketing has played an indomitable role in brand’s success since time immemorial. Brands that have acquired the status of super brands or cult brands have had Word Of Mouth play a significant role supported by clever communication. People started talking about those brands which led them to gain the top of mind slot at the time of purchase. The trick lied in creating enough talk points about the brand and then getting enough people to talk about them!! Read the Windchimes Social Media Survey report for more information.