| Topic | What is social media and how to leverage it for brands
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| Duration | Half Day workshop - 4 hours | |
| Batch Size | 10 participants per session
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| Method of conducting the workshop | Live demonstration with all participants connected online
Case Study Method | |
| Workshop Conductors | Windchimes Head Mavens; Nimesh Shah & Sandhya Sadananda
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| Topics covered | Introduction to Social Media. - The various platforms of social media.
- Principles and practices of social media
| 45 mins |
| Social Media Marketing - How is it done? - Taboo in social media marketing
| 60 mins |
| Online Reputation Management.- Tracking & Sharing Report
| 45 mins |
| - Case Study- International on SMM.
- Case Study - India on SMM
| 60 mins |
| Q & A session | 30 mins |
| Reading Material | - Windchimes Social Media Handbook
- Social Media Marketing
- Online Reputation Management
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