So what happens when two young marketing professionals get tired of the way they see communication being practiced around them? When they see the same old boring ideas, the same old impact-less campaigns being churned out again and again?

Well, they chuck their cushy corporate jobs and give birth to their own company where they do work they believe in.

Well that is honestly how we started. We were more than a little tired with the drab, boring and meaningless communication being practiced around us and wanted to cut the BS and do something that truly excited us.

We desperately wanted to dialogue with our consumers, engage with them, become friends with them. We wanted to change the way communication was done; make it meaningful and impactful. Help clients realize the true potential of communication.

Oh yes, did we mention how tired we were of formal clothes and wanted to wear our oldest and most comfortable pair of jeans to work 5 days a week without anybody raising their eyebrows at us?

So we took our 14 years of cumulative experience in marketing and public relations and took the plunge into the scary but exhilarating world of entrepreneurship. As Nimesh likes to say "When you step off the edge of the unknown, you will either find solid ground, or learn to fly"

We haven't hit solid ground yet!

Read more about what we value and what we believe in