What is the Windchimes advantage?
Windchimes, with its experience in the social media space, will help you to manage your online reputation in the correct manner!
- Comprehensive tracking of all social media platforms
- Analyzing of online mentions into various segments that makes it easy to decipher and comprehend
- Criticality score given out to all negative mentions so that the company can take action based on them
- Gives feedback to the company and helps it build hypothesis for brands that can be further evaluated by a quantitative study
- Access to Windchimes Online Reputation Management™ proprietary software that will help you in tracking all mentions and make customized graphs for better understanding
- Develop an action plan to resolve negative mention by reaching out to users online
Windchimes adopts a Five-stage model for carrying out Online Reputation Management
Stage 1: Collecting company-related information
We assimilate the background information of the company along with its marketing objectives. This is further coupled with understanding of the product or service and the competitors operating in that space and company’s stance on various policies
Stage 2: Charting out priority issues We list down the particular areas or issues to monitor and accordingly frame the key words. Also we create unique username and password for company to monitor their mentions online.
Stage 3: Competition Track We also carry out a competitor track and present reports to understand Share of Voice in that category and the buzz that each brand has created for itself. It also helps in tracking the tonality of mentions and source of mentions.
Stage 4: Windchimes Online Reputation Management™ (WORM) report Report is customized as per the company’s requirement - mentions can be reported on the basis of different functions or SBUs. The report will have action standards for each mention so that swift and necessary action can be taken
Stage 5: Participate on the company’s behalf We will help companies resolve the negative mentions. This will be done by tracking the relevant users and resolving the issue they have faced and not by writing false positive experience of the brand!
Windchimes Online Reputation Management WORM™
Windchimes has developed a patented Windchimes Online Reputation Management WORM™ model that helps companies monitor what is being spoken about them or their
brands in the social media space. It is carried out as on-going exercise with the objective of building ambassadors for the company in the online world.
| SL NO | Features | Windchimes Online Reputation Management (WORM) Analysis |
|---|
| | |
| 1 | Nature of Activity | WORM™ analysis is an on-going activity that monitors company mentions appearing on all the social media platforms using Windchimes proprietary search software |
| 2 | Duration of Tracking | There are 3 forms of tracking that companies can subscribe to:
1. Daily Monitoring Report of all negative mentions
2. Fortnightly Monitoring Report – Tracks all positive, neutral and negative mentions of the companies and all its brands on fortnightly basis
3. Monthly Monitoring Report – Tracks all positive, neutral and negative mentions of the companies and all its brands on monthly basis
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| 3 | Social Media Platforms Tracked | |
| Blogs | √ |
| Specific Social Networking Sites | √ |
| Specific Social Bookmarking Sites | √ |
| Independent Review Sites | √ |
| Q&A Sites | √ |
| Specific Micro Blogging Sites | √ |
| News Sites | √ |
| Specific Video Sharing Sites | √ |
| Specific Photo Sharing Sites | √ |
| 4 | Parameters of Analysis | |
| List of Total Impressions | √ |
| Corporate Mentions | √ |
| Brand Mentions | √ |
| Source of Impressions | √ |
| Total Tonality of Impressions Graph | √ |
| Brand wise Impressions Graph | √ |
| Brand wise Tonality Graph | √ |
| Share of Voice Graph | √ |
| Source wise Tonality Graph | √ |
| List of key bloggers | √ |
| List of key blogs | √ |
| Analysis of positive findings | √ |
| Glossary Sheet | √ |
| 5 | Value Added Analysis | |
| Action Alerts | An action alert is sounded with every negative mention about the company or its brands |
| Criticality Rating Score | Using Windchimes Proprietary software, each negative mention is giving a score based on its criticality. This helps the client in prioritizing its efforts |
| 6 | Customer Support Services | |
| Software for client with easy to use front end Interface | Clients will get unique username and password that allows them access to all past reports. Also they will be able to toggle and generate reports based on their own requirements, criteria and filters |
| Crisis Management Services (CMS) | During crisis, Windchimes will ensure a high intensity round the clock monitoring for the concerned brand |
| Period of Support | Continued on-going support to the client |
| Personal Interaction | Once a month meeting with Indian clients. Once a month Video Conferencing with International clients |
| Email | √ |
| Phone | √ |
| 7 | Reports | |
| Reporting Format | Customized to client's requirement |
| Value Added Services | Services that can be added to basic package as top ups |
| Competitor Tracking | One key competitor's mentions will be tracked and reported |
| Resolving negative mentions | Formulate and execute strategy to resolving negative mentions about the company |
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What we do
