Word of Mouth Marketing has played an indomitablerole in brand’s success since time immemorial. Brands that have acquired the status of superbrands or cult brands have had Word Of Mouth play a significant role supported by clever communication. People started talking about those brands which led them to gain the top of mind slot at the time of purchase. The trick lied in creating enough talk points about the brand and then getting enough people to talk about them!!

(Graph that shows people seeking information about new products and latest trends) Read the ©Windchimes (link) Social Media Survey report (link) for more information

Easier said than done, won’t you agree? Not anymore. With the proliferation of various social media platforms (See adjoining diagram), there are enough opportunities that brands enjoy to reach out to users. While WoM can be done through offline channels too, it is scale that is difficult to achieve. In the online space millions of users log on to various platforms to seek advice, write their experiences, read reviews and in doing so, end up influencing others and getting influenced themselves in their purchase decisions!

Every company has various stakeholders (See diagram) who would be commenting about it.

All this provides ready ground for companies to build their presence online provided they are willing to join the conversation! The big idea is to participate in the online communities and add value to the ongoing discussions and in this process build a brand presence. This is essentially what social media marketing is all about. (Social Media Mktg PPT besides it)

What is the Windchimes advantage?

Windchimes, with its experience in the social media space, will help you to manage your online reputation in the correct manner!

• Co-create talk points with you about your brands
• Identify the influencers who specialize in the field and engage with them to talk about the brand
• Reach out to the relevant users and influencers present in all these platforms
• Build conversations on brand’s behalf by creating interesting and rich content
• Create tools that help in engagement with users and educate them about the brand

Windchimes adopts a Five-stage model for carrying out Online Reputation Management

Stage 1: Collecting company-related information

We assimilate the background information of the company along with its marketing objectives. This is further coupled with understanding of the product or service and the competitors operating in that space

Stage 2: Understanding Social Media space

Research is undertaken to understand what users are talking online about the category and brand online. Further, the most relevant social media platforms are shortlisted for that brand based on the client brief

Stage 3: Conceptualizing and Executing of SMM strategy

Based on the first 2 stages, a detailed social media marketing strategy is drawn up and shared with the client. The various elements of the plan (See adjoining diagram) are discussed along with the phased timeline.

Stage 4: Monitoring Reports of Brands

Reports are sent out to brands at fixed intervals that track the brand mentions and work carried out for the brand

Stage 5: Feedback and Re-planning

It is important to gauge effectiveness of the campaign at regular intervals. With the feedback received, we either continue with the on-going plan or tweak it to deliver better results.