Glossary
Aggregator - It is also called as feed reader or news reader. An aggregator makes a collection of web feeds accessible in one spot. They can be scheduled to check for new content periodically.
Audio blog - A blog where the posts maily consist of audio recordings is called as Audio blog
Blog - It has been derived from the term 'Web log'. It is usually maintained by an individual, with regular posts containing text matter, pictures or videos. The key feature of blogs is that readers can leave behind their comments thereby making it interactive and participative. Read our Windchimes Blog
Blog Post - An entry written and published on a blog is called as blog post.
Blogroll - It is an individual's favourite list of blogs that are mentioned on the sidebar of each blog.
Blogsite - It is the location of a blog on the web. Blog can have either a dedicated domain or be embedded within a web site. The latter are usually more used for corporate blogging and are part of corporate website.
Category - It is possible to categorize the various topics the blogger writes on. The categories if displayed on the blog can help the reader select his or her favourite section
Collaborative blog - It is also known as group blog or multiple user blog. As name suggests, multiple users can write posts on one blog.
Community - It is a group or forum of people with some similarity between them (could be same city, school, interest, hobbies etc) come together on social networking site or any other platform and share their ideas and views. Join our Windchimes communities on Linked In and Facebook
Feeds - Feeds are XML-based files that keep the audiences constantly updated about new posts on the blogs. They allow people to see the blog's content without having to go to that blog every time it is updated. Subscribe to Windchimes Feeds
Flog - It is contraction of two words 'fake' and 'blog'. A blog that has been ghost writing by someone else is called as Flog. Some of the Bollywood celebrities have been accused of flogging.
Hits - Number of users visiting a web site or blog is referred as hits.
Keyword - The word that a user enters into a search engine to gather information on.
Link - An element on a web page or blog that can be clicked on to move on to another page or another section of the same page.
Micro-blogging - It is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them. These messages can be submitted by a variety of means like text messaging or from that site itself. People 'add' other people and companies as friends when they want to learn or stay up to date with their activities. Follow our Windchimes Micro blog
Micro site - It is a supplementary web page that is a part of the parent web site. It is typically used to highlight specific information or purpose as compared to the parent web site that would be more generic in nature.
MoBlog - It is a contraction of two words 'mobile' and 'blog'. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages is called MoBlog.
Page Rank - A value between 0 to 10 assigned by the Google algorithm that quantifies a particular link's popularity and trust.
Permalink - It is unique URL of a single post and is used when you want to link to a post somewhere. For eg the permalink of a particular post is http://windchimes.co.in/blog/2008/09/blogterms/ The first part is the address of your blog. Followed by the date of the post and then the name of that particular post. You can then cut and paste it to link it with some other post or comment.
Photoblog - As the name suggests, this is a blog where a users posts his photos and images most in a chronological order
Ping - The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.
Podcasting - It is a contraction of 'iPod' and 'broadcasting'. However it is not restricted to iPod only. Unlike a broadcast, podcast can be downloaded to any MP3 player and then viewed at any time later without Internet connection.
Portal - A site or service which offers a wide array of features to users in an attempt to make that portal their 'home page' on the web. There are two kinds of portals - Vertical and Horizontal. The former has more in depth information and links related to a particular sector while the latter covers topics that are more generic and broad in nature. Rediff, Yahoo, and MSN are examples of portals.
PPC (Pay Per Click) - It is a contextual advertisement package wherein the advertiser pays the channel (such as Google, Yahoo) only when an user clicks on their advertisement link that appears on relevant sites. 'Adwords' is the most common example of PPC advertising.
Search Engine - It is a program that helps a user search for a document by using specific key words or key phrases.
Search Engine Marketing (SEM) - It is a form of paid Internet marketing that promotes and increases visibility of a particular website when people use in specific related key words. It is usually on the right side of google search page is marked in different colour.
Search Engine Optimization (SEO) - It is the process of increasing the volume of traffic to a web site from search engines for targeted keywords. In our searches, the higher a site lists, the more searchers will visit that site.
Site map - It is a page on a website that links to every other page on that site. It helps user by clarifying the data structure of the site. See Windchimes Site map
Social bookmarking - It is similar to 'favourite' in Internet explorer just that here your bookmarks are stored on Internet with you. That way you can access them from any computer. Also you can share them with specified group or with all. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine. Subscribe to Windchimes Bookmarks
Social Media Optimizing (SMO) - It helps the user increase his own blog visibility and presence on web space. This can be done by adding links / back links with other blogs, using user voting services such as Digg, Reddit and social book marking sites like Del.icio.us so that their pages can be easily searched for
Social Media Release (SMR) - It is designed to get the conversation going by providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. It also serves a purpose of providing information to new media influencers in one package
Social Networking Site (SNS) - It is place where people can register and upload and share their personal information including photos, audio and videos with friends. Best examples of SN sites are facebook, orkut, big adda etc
Subscribe - It allows readers to receive notification when there are new posts in a blog. Subscribe to Windchimes Feeds
Tags - Tags help user in defining what they have saved so that they are easy to search later. Most social bookmark services encourage users to organize their bookmarks with informal tags.
Template - These are the background of your blog and present information on the blog. Any blog hosting site will offer a host of readymade templates to select from to customize as per the user's style.
TrackBack - A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a 'ping' between the blogs, and therefore providing the alert.
Viral Marketing - The goal of marketers interested in creating successful viral marketing programs is to create messages that appeal to a particular segment of the population and have a high probability of being passed along. Viral promotions may take the form of video clips, interactive games, ebooks, images, or even text messages
Vlog - A blog that has mostly only videos on it
Web 2.0 - This term has been coined for websites that encourage user interaction, participation and collaboration.
Widget - It is also known as plug in. Widgets are codes that can be embedded within a web page or blog. These are usually made by third party.
Wikipedia - (Definition taken from wikipedia itself) It is a free, multilingual, open content encyclopedia project operated by the non-profit Wikimedia Foundation. The name is a contraction of the words wiki and encyclopedia. It attempts to collect and summarize all human knowledge in every major language
Word of Mouth - Information that is passed on between individuals, especially recommendations, in an informal, person-to-person manner is called as word of mouth. WOM is typically a face-to-face spoken communication, although phone conversations, text messages, blog posts, message board threads, instant messages and emails are now included are part of it
Audio blog - A blog where the posts maily consist of audio recordings is called as Audio blog
Blog - It has been derived from the term 'Web log'. It is usually maintained by an individual, with regular posts containing text matter, pictures or videos. The key feature of blogs is that readers can leave behind their comments thereby making it interactive and participative. Read our Windchimes Blog
Blog Post - An entry written and published on a blog is called as blog post.
Blogroll - It is an individual's favourite list of blogs that are mentioned on the sidebar of each blog.
Blogsite - It is the location of a blog on the web. Blog can have either a dedicated domain or be embedded within a web site. The latter are usually more used for corporate blogging and are part of corporate website.
Category - It is possible to categorize the various topics the blogger writes on. The categories if displayed on the blog can help the reader select his or her favourite section
Collaborative blog - It is also known as group blog or multiple user blog. As name suggests, multiple users can write posts on one blog.
Community - It is a group or forum of people with some similarity between them (could be same city, school, interest, hobbies etc) come together on social networking site or any other platform and share their ideas and views. Join our Windchimes communities on Linked In and Facebook
Feeds - Feeds are XML-based files that keep the audiences constantly updated about new posts on the blogs. They allow people to see the blog's content without having to go to that blog every time it is updated. Subscribe to Windchimes Feeds
Flog - It is contraction of two words 'fake' and 'blog'. A blog that has been ghost writing by someone else is called as Flog. Some of the Bollywood celebrities have been accused of flogging.
Hits - Number of users visiting a web site or blog is referred as hits.
Keyword - The word that a user enters into a search engine to gather information on.
Link - An element on a web page or blog that can be clicked on to move on to another page or another section of the same page.
Micro-blogging - It is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them. These messages can be submitted by a variety of means like text messaging or from that site itself. People 'add' other people and companies as friends when they want to learn or stay up to date with their activities. Follow our Windchimes Micro blog
Micro site - It is a supplementary web page that is a part of the parent web site. It is typically used to highlight specific information or purpose as compared to the parent web site that would be more generic in nature.
MoBlog - It is a contraction of two words 'mobile' and 'blog'. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages is called MoBlog.
Page Rank - A value between 0 to 10 assigned by the Google algorithm that quantifies a particular link's popularity and trust.
Permalink - It is unique URL of a single post and is used when you want to link to a post somewhere. For eg the permalink of a particular post is http://windchimes.co.in/blog/2008/09/blogterms/ The first part is the address of your blog. Followed by the date of the post and then the name of that particular post. You can then cut and paste it to link it with some other post or comment.
Photoblog - As the name suggests, this is a blog where a users posts his photos and images most in a chronological order
Ping - The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.
Podcasting - It is a contraction of 'iPod' and 'broadcasting'. However it is not restricted to iPod only. Unlike a broadcast, podcast can be downloaded to any MP3 player and then viewed at any time later without Internet connection.
Portal - A site or service which offers a wide array of features to users in an attempt to make that portal their 'home page' on the web. There are two kinds of portals - Vertical and Horizontal. The former has more in depth information and links related to a particular sector while the latter covers topics that are more generic and broad in nature. Rediff, Yahoo, and MSN are examples of portals.
PPC (Pay Per Click) - It is a contextual advertisement package wherein the advertiser pays the channel (such as Google, Yahoo) only when an user clicks on their advertisement link that appears on relevant sites. 'Adwords' is the most common example of PPC advertising.
Search Engine - It is a program that helps a user search for a document by using specific key words or key phrases.
Search Engine Marketing (SEM) - It is a form of paid Internet marketing that promotes and increases visibility of a particular website when people use in specific related key words. It is usually on the right side of google search page is marked in different colour.
Search Engine Optimization (SEO) - It is the process of increasing the volume of traffic to a web site from search engines for targeted keywords. In our searches, the higher a site lists, the more searchers will visit that site.
Site map - It is a page on a website that links to every other page on that site. It helps user by clarifying the data structure of the site. See Windchimes Site map
Social bookmarking - It is similar to 'favourite' in Internet explorer just that here your bookmarks are stored on Internet with you. That way you can access them from any computer. Also you can share them with specified group or with all. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine. Subscribe to Windchimes Bookmarks
Social Media Optimizing (SMO) - It helps the user increase his own blog visibility and presence on web space. This can be done by adding links / back links with other blogs, using user voting services such as Digg, Reddit and social book marking sites like Del.icio.us so that their pages can be easily searched for
Social Media Release (SMR) - It is designed to get the conversation going by providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. It also serves a purpose of providing information to new media influencers in one package
Social Networking Site (SNS) - It is place where people can register and upload and share their personal information including photos, audio and videos with friends. Best examples of SN sites are facebook, orkut, big adda etc
Subscribe - It allows readers to receive notification when there are new posts in a blog. Subscribe to Windchimes Feeds
Tags - Tags help user in defining what they have saved so that they are easy to search later. Most social bookmark services encourage users to organize their bookmarks with informal tags.
Template - These are the background of your blog and present information on the blog. Any blog hosting site will offer a host of readymade templates to select from to customize as per the user's style.
TrackBack - A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a 'ping' between the blogs, and therefore providing the alert.
Viral Marketing - The goal of marketers interested in creating successful viral marketing programs is to create messages that appeal to a particular segment of the population and have a high probability of being passed along. Viral promotions may take the form of video clips, interactive games, ebooks, images, or even text messages
Vlog - A blog that has mostly only videos on it
Web 2.0 - This term has been coined for websites that encourage user interaction, participation and collaboration.
Widget - It is also known as plug in. Widgets are codes that can be embedded within a web page or blog. These are usually made by third party.
Wikipedia - (Definition taken from wikipedia itself) It is a free, multilingual, open content encyclopedia project operated by the non-profit Wikimedia Foundation. The name is a contraction of the words wiki and encyclopedia. It attempts to collect and summarize all human knowledge in every major language
Word of Mouth - Information that is passed on between individuals, especially recommendations, in an informal, person-to-person manner is called as word of mouth. WOM is typically a face-to-face spoken communication, although phone conversations, text messages, blog posts, message board threads, instant messages and emails are now included are part of it
Call Windchimes for a workshop on social media and its various platforms like Facebook, Twitter, Linked In, Youtube and Blogs for your employees.
Read case studies of companies using social media.
Read case studies of companies using social media.
