| Topic | How to use Facebook to promote brands
| |
| Duration | Half Day workshop - 6 hours | |
| Batch Size | 10 participants | |
| Method of conducting the workshop | Live demonstration with all participants connected online &
Case Study method | |
| Topics covered | Introduction to Facebook. | 20 mins |
| Facebook and its features - Rules and Regulations of Facebook
- Security & Privacy Options
- Integrating blogs, videos and photos
- Essential applications & Integration with profile
- Integrating brand propostion into FB applications
| 120 mins |
| Start a Facebook Community | 50 mins |
| Building a company Fan Page | 20 mins |
| Starting a CSR activity for brand - Cause Page | 30 mins |
| What should not be done on Facebook
| 30 mins |
| Case Study - International example & Indian example
| 30 mins |
| Q & A session | 30 mins |
| Reading Material | - Windchimes Social Media Handbook
- Essentials of Facebook
| |