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Social Media For Corporate
Corporates cannot shy away from the social media revolution that is taking place around them. All the stakeholders, be it consumers, employees
(potential, current and ex), shareholders, media, government, social organizations and even environmental bodies are now social media savvy and looking at
social media platforms as their source of information on the company.
The use of social media is not restricted to listening to what people are talking about you. These platforms can be used to engage with all the stakeholders,
give out correct information about the company and create ambassadors out of online users.
Windchimes offers a series of services to corporate to build and strengthen their online presence. These can be taken as a package or in isolation.
1.Scoring the corporate website:
It is very common to see companies scrambling to get their website up. In most cases some basic essentials of website creation
itself are missing, but in few the managers have no clear agenda for building one. Companies make their websites as if they were
brochures online. There is standard stale information with pretty faces. Or more like hoardings or billboards which is completely
non interactive. It is very common to see companies scrambling to get their website up. In most cases some basic essentials of
website creation itself are missing, but in few the managers have no clear agenda for building one. Companies make their websites
as if they were brochures online. There is standard stale information with pretty faces. Or more like hoardings or billboards which
is completely non interactive.
Windchimes will rate and score the website based on the standard parameters and recommend series of changes that would be required
to make the website more interactive and conversational in nature.
2.Creating corporate blog
Blogs offer a more personal form of communication and allow people to follow the company at close quarters. It is often that
journalists refer to official blogs of corporates for factual information or for any kind of research. Companies can build in regular
stream of visitors by allowing them to subscribe to the blog.
Most companies in the US and UK have corporate blogs. Dell has a successful blog that is followed Dell-enthusiast. Most publications
like New York Times, Business Week, Washington Post etc have successful blogs and have managed to retain the eyeballs of people who
have stopped reading newspapers.
Windchimes will consult on the content of the blog. It will also design and execute the theme of the blog and host it independently
or on the company website. Windchimes could also create content for blog posts and integrate widgets to make the blog more interactive
3.Building profile on Wikipedia
Most people look up to Wikipedia as their first place of search. It is also the first site that appears in any kind of search
carried out on Google, Yahoo or MSN Bing. The content on Wikipedia is rigorously monitored and regulated and thereby it enjoys
immense credibility.
Windchimes will ensure that company profile on Wikipedia represents what the company stands for. It will update content regularly
and resolve any controversies that appear on it. It is a time consuming process and requires diligence.
4.Corporate presence on Networking Sites
Linked In is the most used Business Networking Site and Facebook and Orkut are the most used social networking sites in India.
Companies must create their profiles for people to learn more about what they do and the nature of business they are in
Linked In is used by employees to research companies and their employees.
Also the groups allow employees to connect with likeminded people and engage in thought leadership for their firms.(See adjoining video on common craft on Linked In)
Facebook and Orkut provide features for users to join groups and discuss about companies. Several potential employees join these
groups and forums to understand company policies and practices.
Windchimes will create the corporate’s profile on Linked In. It will further create official groups so that current, ex and
potential employees, business partners, shareholders, analysts could all join in. It will allow companies to address issues and
present their point of view.
Windchimes can also create a social networking site exclusively for only employees of the company. Employees can share their pictures
and videos, forms groups, create their profiles, share best practices etc using that as their platform
5.Create Twitter profile for the company
One of the fanciest terms used these days is Twitter. And like most fancy terms, Twitter too is not understood, much less practiced
by companies. Twitter is a microblogging tool that allows users to voice out 140 character messages in the form of ‘Tweets’. Twitter
helps in building a community by reaching out to targeted users and creates awareness for the brand.
(See adjoining video - common
craft video on youtube)
Companies having presence on twitter can use it to seek feedback from users about their products and services. It can also be used to
inform about new offerings and educate them about correct usage of the product or service. The trick in Twitter is to build up
followers and send out interesting and informative tweets. With interesting tweets, other followers will retweet the same message
thereby causing virality of brand message.
Companies like Innocent fruit drinks based out of London use Twitter to announce their financial results and even keep tweeting
during their AGMs to let people know the key decisions that are being announced by the company. So people who could not attend the
AGM are still updated on the performance
Windchimes, using its understanding of the medium, will create a corporate profile on Twitter. It will identify the right set of
followers and connect with them. Windchimes will tweet regularly on behalf of the company providing its followers information that
they will value
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