Social Media

Influencer Engagement

We help you understand yours fans, followers and catalysts
  • Identifying influencers based on subject matter expertise or specific issues & engage them in a dialogue to build your brand advocacy
  • Planning and executing meetups like blogger meetups or influencer engagement programmes for your brands giving an edge to your brand identity
  • Identifying the key people and devising plans that will help leverage the influence of these people and turn them into brand advocates

Social Media for CSR

Social Media for HR

Corporate Social Media

We partner and deliver results for companies that operate in the B2B space
  • Achieving Thought Leadership: Showcasing your core proposition and expertise to your relevant stakeholders across various platforms
  • Broad-basing Company's Work: Promoting the work and idea of the company among a larger group of people
  • Engaging Specific Audiences: Reaching out and building conversations with specific sector professionals
  • Content Consultation: Customizing your vast repository of information and knowledge into a more social media-ready format
  • Training Senior Management: Working closely with your senior team by providing adequate training and understanding on each platform

ORM & Crisis Management

We partner with you to understand and analyze what is being said about you:
ORM
  • Perception and Insight Generation: User feedback and mentions provide a rich source for our team to gather insights and provide hypotheses for you
  • Intelligence Monitoring: Tracking and highlighting crucial mentions at an early stage to avoid escalation of issues
  • Customer Relationship Management: Using social media as a tool for answering resolving queries and complaints to gain customer loyalty and advocacy
  • Competition & Industry Tracking: ORM will help in providing an external benchmarking with competitors by share of voice and tonality analysis and also gather insights about the industry
Crisis Management
  • Developing & activating a crisis management framework in real time to quickly battle any stakeholder crisis
  • Crisis management will help an organization deal with a major event/news that threatens to harm the organization, its stakeholders or the general public
  • We do a root cause analysis and then formulate a plan to tackle the issue at hand
  • Social media releases are created to disseminate positive messages as well. Containment and damage control are two key roles that our team will play.

Social Media Marketing