To us, ROI of social media stands for Relevance, Originality and Involving.

We seek to measure the results of social media by using the following parameters:

• Has the social media campaign met the communication objectives?
  
E.g. If the objective was to engage with a niche audience for the brand and get them together on a single platform, has it been achieved?


• How much has the content we produced, added value and been viewed by our users?
  
E.g. If a video has been shared on a video sharing site, how many views has it garnered? How many comments has it received?


• How many responses have we generated to the discussions started by us? What is the quality of the response generated?


• How many Influencers have we reached out to and how do they perceive the brand?


• How many people have visited the brand website due to our social media efforts?


• How many online users have used an application we have created or downloaded a brand widget?

Read case studies of companies using social media.